JESSE T. HOGGARD
950 S. Foster Dr. #9 • Baton Rouge, LA 70806 • (225) 892-1194 • jthoggard@yahoo.com
OVERVIEW
• Innovative, marketing communications professional with five years of professional
experience in advertising, public relations, promotion, strategic planning, project
development and management, and enhancing brand equity and image.
• Character-driven leadership style, proactive self-starter with participative, can-do
management style; articulate communicator with proven ability to see the big picture,
determine and meet the needs of colleagues and clients, and deliver optimum results
with limited resources.
PROFESSIONAL EXPERIENCE
Louisiana State University
Adjunct Professor, Advanced Media Research and Planning (January 2008-May 2008)
Facilitates the learning of 23 students in a 4000-level advertising course in the Manship School for Mass Communication at LSU.
Louisiana Art & Science Museum (LASM)
Marketing Director (June 2006-Present)
Provides strategic planning leadership regarding marketing, branding, public relations and communication tactics used to develop messages that bring recognition to LASM as an exciting and educational destination for visitors of all ages. Utilizing a budget of $75,000, oversees creative development, marketing executions, media planning, etc., performed by teams within LASM. Directs priority communication projects, including major image advertising, which directly impacts visitation, internal communication, and other important functions that contribute to the reputation and progress of LASM. Serves as primary media liaison where appearances, interviews and other communications have resulted in higher than estimated attendance and public interest.
Accomplishments
• Secured 45 feature stories in various Baton Rouge media, including eight Advocate
Fun Section cover stories, in first year.
• Initiated and implemented an internal communication system for LASM, including an
online production calendar, communication guidelines, guidelines for effective
meetings, and instituting staff instant messaging.
• Initiated and supervised an overhaul of LASM’s visual identity, including redesigning
the museum’s logo and website.
• Recurring guest lecturer at LSU, where I conducted presentations regarding branding, public relations, communication skills, and professional development.
Center for Computation & Technology, Louisiana State UniversityInterim Public Relations Manager (December 2005-April 2006)Marketing Coordinator (June 2004-June 2006)
Marketing Intern (August 2003-June 2004)Responsible for oversight of public relations activities for the South’s only supercomputing center. Provided insight regarding marketing, branding, public relations and communications tactics used to develop messages to brand CCT as an internationally collaborative and competitive supercomputing and research center. Supervised creative development and marketing executions. Implemented priority communication projects including major image-building story placement and website development, which directly affected faculty and research staff recruitment, legislative and peer relations, and other important functions that contribute to the reputation and progress of CCT and LSU. Collaborated with the LSU Office of Public Affairs to effectively communicate the center’s vision to internal/external audiences, contributed to strategic marketing plan and its implementation, while building and maintaining positive working relationships with members of regional media. Co-managed student intern team and department project budgets.Accomplishments • Secured CCT the cover and cover story for Scientific Computing Magazine • Facilitated CCT’s presence in the HPC Expo, where the center’s segment was the
most highly attended • Managed CCT’s presence in Baton Rouge General’s Community Wellness Fair
• Managed marketing activities for the first ever Red Stick International Animation
Festival.
• Facilitated CCT’s participation in local and international conferences, including
Supercomputing 2004, SIGGRAPH 2005 and the LA Business & Technology
Expo.
• Led team of designers, writers and editors to produce the center’s first annual
report, Components.
EDUCATION
• Master of Arts in Liberal Arts, Marketing Management & Organizational Development
Louisiana State University, 2007
Thesis: Moving Towards a Very Long Engagement: The Effects of
Interactivity on Prolonging Consumer Engagement With Online Movie
Advertisements
• Bachelor of Arts, Mass Communication (Advertising), Louisiana State University, 2004
Minors in both Business Administration and Communication Studies
SKILLS
• Graphic Design: Adobe Photoshop, Adobe Indesign, QuarkXpress
• Web Site Development: Macromedia Dreamweaver, Adobe Acrobat
